Created a high-performing webinar strategy central to Legalpad’s growth strategy
In immigration, every case is personal. Each client has unique eligibility factors and questions. Legalpad needed a way to educate prospects at scale while addressing individual questions. I built a scalable webinar program that delivered expert content, live Q&A, and consistently drove qualified leads and revenue.
Results
25+
Live webinars/year
1,500+
Leads/year
$750K
Attributed revenue
40%
Avg. Attendance
Why It Worked
The webinar format struck the right balance between scale and personalization. It gave prospects a reliable source of information while allowing them to engage directly through Q&A, which was something missing from blog posts and other generic content. By consistently delivering relevant content tailored to different immigration paths, we built credibility, guided prospects through complex decisions, and established webinars as a core growth channel.
