Transformed a non-profit’s digital presence and brand, driving 60% more donations and sold-out events
Bainbridge Community Piano Association had a loyal audience and world-class programming, but there were opportunities to modernize its digital presence and improve the audience experience. I led efforts to launch a new website, introduce online ticketing, offer season tickets, and create consistent, engaging content across email and social media. I also partnered with a designer to refresh the brand with a new logo and visual identity, helping the organization better reflect the quality of its concerts.
Results
60%
Increase
in donations
2 Years
Consecutive
sold-out concerts
60%
Avg. Email Open
Rate
100%
Increase in
ticket sales
Why It Worked
The updates streamlined the user experience, making it easy for audiences to purchase tickets, donate online, and stay connected through email. By introducing clear calls-to-action and modernizing the site structure, we reduced friction and increased conversions. A cohesive visual identity across the website, emails, and social media elevated the organization’s credibility and helped reinforce brand recognition.
